Orly Shani

I was born and raised in Los Angeles to a family of artists and entrepreneurs—these elements laid the foundation for ROCKNOT.

Surrounded by LA's fashion and entertainment world, I always loved the glamour but was frustrated by how people sacrificed their unique style to “fit in.” I became obsessed with personal expression, which led me to create Style Language—a cheat code to unlock your one-of-a-kind personal style. I became a TV host and style expert, sharing these ideas on the E! Network, The Today Show, Access Hollywood, and many more.

But the birth of ROCKNOT came unexpectedly. What started as a DIY project—a detachable purse strap to transform my own handbags—quickly became a sensation, with strangers stopping me to ask where they could get one.

Growing up with an artist’s eye and an entrepreneurial mindset, I learned to create something beautiful WHILE solving a real problem. These two elements came together to form ROCKNOT, where every piece evolves with the wearer, reflecting my belief in the power of individuality.